Wednesday, April 29, 2015

* MUST READ: The composition of a Persuasive Story - YOURS!

---------- Forwarded message ----------
From: "Willing Tan" <willingtan.2009@gmail.com>
Date: Nov 12, 2009 10:44 AM
Subject: * MUST READ: The composition of a Persuasive Story - YOURS!
To: <connecting-us-all-together@googlegroups.com>
Cc:

/content/nuskin/jcr:content/hero/file

Enabling: Lifestyles ~ Dreams ~ Recognition ~ Wealth ~ Legacy ~ Making a Difference Everyday.

TEAM,

We realize we need to have a MORE POWERFUL NU SKIN STORY

A Persuasive story consists on the below components. We have crafted an example of a Nu Skin Story for your to study and memorize. 

Note that you do not need to memorize word for word, but the structure and understand that as long as you have these components you have a persuasive story.

Note that your personal story is also structured the same way too. 

There is a TURNING POINT (Antogonist, your job, work, career, health, sickness, etc) that causes you to rethink your life. There is AWARENESS of other options and alternatives and the AWARENESS of Nu Skin as the BEST solution at this time. There is also a TRANSFORMATION, via, TRA or Products or Business or LIFESTYLE (INCOME). The HERO can be your sponsor, Nu Skin, your parents that inspire you or attract you or challenge you by their EXAMPLE, LIFE, CHOICE or DECISION. 

TO DO's:
Step 1: Read the Story below
Step 2: Understand the compositions (I have colored it for you to see the different parts)
Step 3: Review your Personal Story (to have similar components or emphasize it more)
Step 4: Share the Nu Skin Story and your Personal Story with Downlines and Prospects (Teach them).
Step 5: Go on stage to receive your RUBY/ BLUE DIAMOND / TEAM ELITE Pin! 


The composition of a Persuasive Story:

(From The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell and Robert Dickman)

  1. Passion to make listeners care about the outcome
  2. A Hero to drive the action
  3. an Antogonist ('evil' or bad guy) to challenge the Hero
  4. A moment of Awareness where the Hero realizes how to overcome his or her obstacles
  5. Transformation where in the Hero accomplishes his of her desired goal

First Be Passionate!
(Eye Contact, Chest Up, Posture, Professional Image, Clear and Certain Voice, Energized and Excited)

"When our founders started Nu Skin (Blake, Sandy & Nedra), the skin care industry was nothing like what we have now. Almost all the companies used fillers, bad ingredients and only a few good ingredients in their products. They were expensive and always had to use famous people to advertise for them. That led to society accepting that good things must be expensive! Actually, the ingredient costs in these products were only 0.1% to 3% only!!!

After experiencing what these products did to their skin, they decided to break from the tradition and create a skin care line that had "ALL OF THE GOOD, NONE OF THE BAD". This was a FIRST among the industry. It was new and many companies did not believe they could do it. A product line with this concept would be too expensive to make and market! It was true. If Nu Skin followed the traditional way of marketing products through retail channels, advertising and private distribution, very very few people could actually afford it. 

The founders knew they had created a very beneficial product that worked and they wanted the whole world to experience this new concept. Through, their experience, they discovered that network marketing was the only way, everyone could use these great products without paying the excessive money other companies charged. There was no advertising and no retailing. So these costs went directly to better quality ingredients to the end users, you & I.

And it was through the same concept, 25 years ago, that today, our family and friends can experience clinically & scientifically proven, safe and effective products that make us youthful and energetic. I can't thank my sponsor enough for spending the time to show and introduce our family these products and business that gave me this incredible lifestyle and potential.

Nu Skin's MISSION was simple yet profound, they wanted to be a FORCE FOR GOOD in this world to help others, they couldn't do it alone, the only way to really help more people is to create a network of passionate and positive people who like helping others. And this was how Nu Skin, through a network of close to a MILLION distributors help save young children with heart defects in Thailand & Malaysia, victims of earthquakes in Taiwan & China, various charities all over the world and protect the fragile environments that are threatened with extinction with the Force For Good Non-Profit Organization and most importantly, saving the starving children of the world, through The Nourish the Children Initiative. This is a great company!

Before Nu Skin was founded, there were many direct selling companies who have let many people down. Distributors of these companies, put in their effort and lives into that company, only to be disappointed and in some cases cheated by the management. This was a tremendous blow to many people and gave rise to the negative perception of network marketing or direct selling. 

The founders knew that network marketing was a pure concept, so they set out to create the best environment for growth. They made sure that there were accurate records, every commission check had to clear, products were clinically tested and safe and a global seamless plan that didn't need the distributors to start from zero again when a new market was open. These fundamental principles paved the way for what has created the most rewarding business plan in the NYSE.

For the past 25 years, Nu Skin is the only Anti-Aging network marketing company on the NYSE that pays the most commissions than any other company. And they have created to date 636 USD Millionaires and growing, almost 1 every 8-10 days! The company is now poised to become the fastest growing network marketing company and achieve USD5Billion in sales in 2016 from USD1.25Billion today. This MEGA growth period will not be seen again may be in our lifetimes, and you have the advantage to ride this incredible growth today.

From a humble and noble cause to be a Force For Good and provide the world with products that are "ALL OF THE GOOD, NONE OF THE BAD" to creating a business model that is second to none in the industry that works, to releasing the next generation of anti-aging technology, ageLOC for the next 20 years, there has never been a better time to be a part of this company & family, we call Nu Skin."

Does it make sense, please feedback.



With Admiration,
Willing Tan 陳威潾 & KC 江康晉


Live Young, Live Free!

Be a Force for Good

Attract It!

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